Skills & Specializations
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Storytelling
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Webwriting
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Copywriting
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UX Writing
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Content Strategy
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Proofreading
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Social media
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Creative Content
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Translation English - Portuguese
About me
After graduating in Advertising and embarking on an ascending career as a Business Intelligence professional, I decided to change my path: I started another degree in journalism and invested professionally in my writing, which already existed in personal projects. Nowadays I'm an expert in words, working with different fields related with content creation.
Resume
Professional Experience
2017 - 2022
CONTENT WRITER
Pipa Studios
- Content strategies and communications planning;
- Inbound marketing writing;
- Communications management (write, assemble, test, send and monitor);
- Writing and proofreading content for a wide variety of platforms;
- Copywriting for different medias;
- Script and guidelines for live videos and live participation;
- UX writing within mobile apps;
- Processes implementation and documentation, and training new people in the department;
- Tools: MySQL, Trello, AWS (Amazon Web Services), Upwork, Postgrain, Play Store, Apple Store, Jira Software, Slack, Discord.
2015 - 2016
COPYWRITER AND CONTENT WRITER
D1UP Agency
- Update the agency and client’s social media (Facebook, Instagram, LinkedIn, Twitter);
- Write, review and translate content for websites, landing pages, blogs and advertisements, among other medias;
- Plan, create and send emails marketing;
- Website and blog content optimization (SEO);
- Create, monitor and analyze Google Adwords and Google Analytics campaigns.
2013 - 2014
BUSINESS INTELLIGENCE ANALYST
Panpharma Distributor
2011 - 2013
BUSINESS EXECUTIVE
Mtrix
2009 - 2011
MARKETING AND BUSINESS INTELLIGENCE
Pharma Link
Academic education
2022 - 2023
Postgraduate studies
Anhembi Morumbi University
Digital Communication and Social Media
2006 - 2011
Bachelor Degree
Santo Amaro University
Advertising
Latests Courses
2022
Shane Snow on Storytelling
Linkedin Learning
2022
Content Marketing Foundations
Linkedin Learning
2022
Copywriting
Rock University
2021
UX: User Experience and Digital Platforms
FGV - Fundação Getúlio Vargas
2021
UX Writing: Rewriting the User Experience
FIAP - University Center
2021
Introduction to Google SEO
UCDavis (Coursera)
2019
Social Media - Efficient Management
University Center of Fine Arts of São Paulo
Languages
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Portuguese - Native
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English - Fluent
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French - Basic
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Spanish - Basic