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Skills & Specializations

  • Storytelling

  • Webwriting

  • Copywriting

  • UX Writing

  • Content Strategy

  • Proofreading

  • Social media

  • Creative Content

  • Translation English - Portuguese

About me

After graduating in Advertising and embarking on an ascending career as a Business Intelligence professional, I decided to change my path: I started another degree in journalism and invested professionally in my writing, which already existed in personal projects. Nowadays I'm an expert in words, working with different fields related with content creation.

Resume

Professional Experience

2017 - 2022

CONTENT WRITER

Pipa Studios

- Content strategies and communications planning;

- Inbound marketing writing;
- Communications management (write, assemble, test, send and monitor);
- Writing and proofreading content for a wide variety of platforms;

- Copywriting for different medias;
- Script and guidelines for live videos and live participation;
- UX writing within mobile apps;
- Processes implementation and documentation, and training new people in the department;
- Tools: MySQL, Trello, AWS (Amazon Web Services), Upwork, Postgrain, Play Store, Apple Store, Jira Software, Slack, Discord.

2015 - 2016

COPYWRITER AND CONTENT WRITER

D1UP Agency

- Update the agency and client’s social media (Facebook, Instagram, LinkedIn, Twitter);
- Write, review and translate content for websites, landing pages, blogs and advertisements, among other medias;
- Plan, create and send emails marketing;
- Website and blog content optimization (SEO);
- Create, monitor and analyze Google Adwords and Google Analytics campaigns.

2013 - 2014

BUSINESS INTELLIGENCE ANALYST

Panpharma Distributor

2011 - 2013

BUSINESS EXECUTIVE

Mtrix

2009 - 2011

MARKETING AND BUSINESS INTELLIGENCE

Pharma Link

Academic education

2022 - current

Postgraduate studies

Anhembi Morumbi University

Digital Communication and Social Media

2006 - 2011

Bachelor Degree

Santo Amaro University

Advertising

Latests Courses

2022

Shane Snow on Storytelling
Linkedin Learning

2022

Content Marketing Foundations
Linkedin Learning

2022

Copywriting
Rock University

2021

UX: User Experience and Digital Platforms
FGV - Fundação Getúlio Vargas

2021

UX Writing: Rewriting the User Experience
FIAP - University Center

2021

Introduction to Google SEO
UCDavis (Coursera)

2019

Social Media - Efficient Management
University Center of Fine Arts of São Paulo

Certificates

Check out some of my course certificates.

Languages

  • Portuguese - Native

  • English - Fluent

  • French - Basic

  • Spanish - Basic

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